Spotify is making heavy use of the term creators (YouTube-style) to talk about what we can assume is the real target for its new features… creators willing to buy ads. Hifi spotify code#Unmistakable code is embedded in the language used throughout the Stream On event. The music app will expand into new interactive social features and in-app advertising for creators with Spotify Marquee, as the service grows its video footprint with Spotify Clips letting its creators go more multi-media and interact with fans and followers. While it’s never really stated outright, the message is loud and clear: Spotify will begin to compete for "content creators" with other platforms like YouTube and TikTok while becoming more social-media focused as it moves to globally dominate audio entertainment in all of its forms. But buried within Spotify’s largely superficial Kool-Aid distribution video were a few solid minutes of information about new features and Spotify’s expansion plans for the next year. But the cameos didn’t stop at musicians, it also included Spotify's podcast dignitaries like Harry & Meghan and even Barack Obama whose wife, Michelle has a podcast on Spotify.įrom Stream On's opening montage Spotify fixed its focus firmly on the "content creator" as the future of Spotify's business model. Then co-founder and CEO, Swedish tech billionaire Daniel Ek walks the viewer through some of the company’s history and its grand plans to dominate the future of audio entertainment. At nearly two-hours that felt more like four, the overlong and overproduced promo video featured a parade of scripted musical celebrity guest spots that included Justin Beiber, Billie Eilish, Bruce “the Boss” Springsteen and others. Late last month Spotify unveiled its plans for the future in a star studded, spectacularly overwrought Stream On video "event". For those of us looking for lossless audio, Spotify’s response has been-dream on! Well, in an online “event” called Stream On, Spotify has finally confirmed that lossless audio or Spotify HiFi is coming in 2021. Hifi spotify 320kbps#Despite these requests Spotify’s maximum sound quality has stubbornly stuck to a 320kbps Ogg Vorbis stream. That would make even the most loyal Spotify devotees think twice about moving platforms.Spotify, the most popular music streaming service on Earth said that one of its most requested features has been a lossless audio streaming. That would normally be something one can stomach for CD quality, but Apple Music is now offering the very same quality for free. There is also profitability to consider since rumors have been spreading that Spotify HiFi would be a paid service costing an additional $5-10 USD a month. He then mentions that they are “in constant dialogue with our partners to bring this to market.” We can infer from this singular statement that it can get pretty expensive, even for a market leader like them.Īccording to rumors though, there’s more than meets the eye. Spotify CEO Daniel Ek has mentioned that many of the features they wish to release always has to pass through the rough political and economic maze of licensing. The primary reason hinted by the company is licensing trouble. The latter announced that service should have been up within the year, however, Spotify HiFi is still nowhere to be seen. This platform allows you to listen to high-fidelity tracks once you shell out some cash, the same way you do with Spotify. It would have gone against the legendary platform at the time of the announcement, Tidal. Spotify HiFi was set to provide lossless CD quality to listeners on all devices and Spotify Connect-enabled speaker systems. It was February of 2021 when the news first went live.
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